Our Mission
"Let everyone enjoy music, and find joy in it. Music elevates the nation."
"Let everyone make clay whistles, and find fulfillment in craft. Craftsmanship empowers health."
Our mission is to make music accessible to all through the art of clay whistle making and playing. We believe that every person — regardless of age, background, or musical training — can experience the joy of creating music with their own hands.
Zhang Zongpei — Heritage Inheritor
Zhang Zongpei is the designated inheritor of Yimeng Clay Whistle as a Provincial Intangible Cultural Heritage of Shandong Province. His contributions span cultural preservation, music education, and international cultural diplomacy.
Achievements & Honors
- 2014 Qilu Culture Star — Recognized by the Shandong provincial government for outstanding contributions to culture
- Co-drafter of China's National Industry Standards — Contributed to the official standards for ocarina and xun instruments in China
- Founder of International Clay Whistle Cultural Exchange — Established under the Belt and Road Initiative framework
- Organizer of the 1st International Clay Whistle Festival (2014) — Transformed Yimeng clay whistle from an endangered craft to an internationally recognized cultural treasure
- ISME 2026 World Conference Workshop Presenter — Selected for the 37th International Society for Music Education World Conference
Key Milestones
- 2011: Founded Linyi Zongpeizhai Trading Co., Ltd.; began international cultural exchange activities
- 2011: Led students and teachers to participate in international cultural exchange programs
- 2014: Organized China's First International Clay Whistle Festival
- 2014: Yimeng Clay Whistle recognized as Provincial Intangible Cultural Heritage
- 2014: Named Qilu Culture Star
- Ongoing: Developed the Yimeng Clay Whistle School Alliance, integrating clay whistle education into school curricula nationwide
- Ongoing: Donated clay whistles to rural schools, promoting aesthetic education access
- 2026: Workshop accepted for the 37th ISME World Conference
Linyi Zongpeizhai Trading Co., Ltd.
Linyi Zongpeizhai Trading Co., Ltd. was established by Zhang Zongpei to preserve, develop, and promote the Yimeng clay whistle as a living cultural heritage. The company focuses on:
- Research & Development: Creating new varieties and styles of clay whistles while preserving traditional techniques
- Production: Manufacturing high-quality clay whistles and ocarinas for education and performance
- Education: Developing curriculum materials and training programs for schools
- Cultural Exchange: Organizing and participating in international festivals and conferences
- Philanthropy: Donating instruments and providing free instruction to underserved communities
Volunteer Teaching & Social Impact
Beyond commercial activities, Zongpeizhai is deeply committed to social responsibility through volunteer teaching programs:
- Free clay whistle donations to rural schools across China
- Volunteer teaching visits bringing music education to underserved communities
- Integration of cultural heritage education with China's national aesthetic education initiative
- Support for "Healthy China" goals through the therapeutic and educational benefits of music-making
Through these efforts, we aim to ensure that the joy of music and the pride of cultural heritage reach every child, regardless of their circumstances.